Eckerd And SI Diamond Announce An Agreement To Install 10 Indoor Digital Displays For Point-Of-Sale Advertising
Austin, Texas – February 26, 2001 – SI Diamond Technology, Inc. (OTC BB: SIDT) through its subsidiary, Electronic Billboard Technology (EBT) and Eckerd Corporation, a wholly owned subsidiary of JCPenney (NYSE: JCP), announced today they have reached an agreement to expand the current pilot program (see press release of February 1, 2000) to include indoor point-of- sale displays. Under the terms of the agreement, EBT will install its indoor display products at ten different Eckerd locations in four states.
The indoor pilot program will run for 30 to 60 days at the ten locations that have already been selected by EBT and Eckerd. EBT expects to have all of the indoor displays installed and operational by the end of March 2001. The products installed, which will vary by store location, will include EBT's Digital Banner and Digital Poster. Upon completion of the test period, Eckerd will evaluate the results and decide whether to expand the program to additional stores.
"We are very pleased to be expanding our relationship with Eckerd," said Marc Eller, Chairman and Chief Executive Officer of SIDT. "We believe that our indoor digital displays combined with our networking technologies will revolutionize point-of-sale advertising, and enable both retailers and advertisers to more effectively reach their target audience," continued Eller.
Safe Harbor Statement
This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, and Section 21E of the Securities Act of 1934, and is subject to the safe harbor created by those sections. The Company's actual results could differ materially from those projected in the forward-looking information. Future results may be impacted by risk factors listed from time to time in SIDT's SEC reports. SI Diamond Technology, Inc. disclaims any intent or obligation to update forward-looking information.
Eckerd Corporation Eckerd Corporation, a wholly owned subsidiary of JCPenney Co. Inc., is headquartered in Clearwater, Florida and is one of America's largest retail drug chains with over 2,650 drug stores including 140 Genovese units in 20 states, 1,300 Eckerd Express one-hour photo labs in 18 states and three pharmacy mail service facilities in three states. Eckerd Corporation's 2000 revenue was $13.1 billion. Eckerd Corporation employs over 78,000 associates company-wide including over 9,000 pharmacists. Eckerd Corporation is one of the top five retail supporters of the Children's Miracle Network yearly Miracle Balloon campaign benefiting over 170 CMN-affiliated children's hospitals nationwide assisting 14 million children annually. (For additional company information visit our website on the Internet at www.eckerd.com or the JCPenney website at www.jcpenney.com.)
SI Diamond Technology SI Diamond Technology is a holding company consisting of three operating subsidiaries. The wholly owned Field Emission Picture Element Technology, Inc. (FEPET) subsidiary is developing products for applications utilizing SIDT's proprietary field emission technology. The wholly owned Electronic Billboard Technology, Inc. (EBT) subsidiary is geared toward the commercialization of electronic digitized sign technology. Sign Builders of America, Inc. (SBOA), a wholly owned subsidiary of EBT is a manufacturer of high quality signage. SI Diamond Technology's website is www.carbontech.net.
Company Contact:
Doug Baker
Applied Nanotech Holdings, Inc.
248.391.0612
dbaker(at)appliednanotech.net